It has been 1 year since I joined the intense world of commercial real estate. Even after a full year in this industry, I still have so much to learn. I have several take-aways from my brief time in this work force that I want to share:

Dial, Dial, Dial!

It is a numbers game! From day one it has been strategically ingrained in me that the more calls I make the higher the probability of a client being formed from the conversation.

All It Takes Is One Yes

Cold calling is a hard job that is filled with rejection. It is easy to get burnt out or become cynical after every dial. I like to tell myself this: You can hear 100 “NO’S” and all that matters is that 1 YES!

Manage Expectations

Not just your clients’ expectations but YOURS as well. I find myself being an eternal optimist which is usually a benefit in this business. In commercial real estate, it’s often easy to get your hopes up and crash down hard when a sale falls through or you lose out on a listing. Just remember, it’s not over until it’s over and there’s no such thing as a “done-deal” until that check is cashed.

A Team Is Vital

I have seen it happen often –an agent starts out on his or her own and is left to fend for him or herself in a business that can be intimidating. Navigating unknown waters can be difficult but if you align yourself with other members who have similar goals in mind, it makes the learning curve a lot easier. Not everyone on the team has the same approach to the business, but you’re able to discern what works for you and what doesn’t in order to perfect your craft.

Consistency Is Key

There is a formula for success in real estate. You come up with goals and make a commitment to succeed and hit those goals. We are not trying to reinvent the wheel here – you book the meetings, get the listing, sell the property, and repeat. It seems like an easy formula to follow and for the most part it is – but people end up having different life events/circumstance occur that alter the route. If you push pass the objections and add value to your clients, you can make it in the business. Stick to the process and everything will fall in line.

You Get Out of It What You Put Into It

No one is going to care about your business as much as you are. That age-old saying is tenured for a reason. Being an independent contractor, you make your own hours and are technically your own boss. It sounds idyllic but it is easy to fall into complacency by doing the “bare-minimum” and being satisfied with mediocre results. Push yourself, believe in your ability to go further and produce more and you know what, you will!!