The following case study describes our process selling our recently closed property at 1125-1129 E. 52nd Street, Los Angeles, CA 90011.

Deal Story

Six years ago, we stumbled upon an intriguing opportunity in the heart of Los Angeles—an aging but charming cottage in the front of the parcel surrounded by 14 other beautifully maintained apartment units. The structure exuded a sense of history which we were immediately drawn to, as well as the large parcel and apartment buildings on both sides side of it.

The initial contact was made via a cold call with the owner. She had owned the building for over three decades and had never entertained the idea of selling. With that in mind our first conversations began tentatively, revolving around the upkeep, market trends, and the evolving landscape of Los Angeles real estate.

Over the years, our relationship developed into a rhythm. Every few months, we would touch base with the owner, updating her on property values, rental market fluctuations, and legislative changes affecting landlords. Each conversation was an opportunity to build trust and demonstrate our commitment to the client’s best interests.

As time passed, the owner began to see us not only as a potential broker, but also a trusted advisor in her real estate journey. We discussed concerns about managing the property from a distance, the challenges of maintaining older buildings, and aspirations for retirement. Our interactions transcended mere business— it became conversations about legacy and future plans.

Meanwhile, the building on 52nd Street continued to stand as a witness to the changing neighborhood. Gentrification was slowly making its mark, transforming the area into a desirable location for young professionals seeking proximity to downtown LA without the hefty price tag. The potential for redevelopment or renovation grew more enticing with each passing year.

About five (5) years into our relationship, the owner tentatively broached the subject of selling. She wanted to sell because she felt the city of Los Angeles was no longer a good partner to do business with. It was a pivotal moment, a culmination of trust built over numerous conversations and shared insights. We discussed her goals, financial considerations, and the logistics of transitioning out of property ownership gracefully.

After the listing was signed, we embarked on a meticulous marketing campaign for 1125-1129 52nd Street. The listing emphasized its historical charm, strategic location, and potential for growth—a gem waiting for the right investor to polish it to new brilliance. Interest was swift and we generated over six (6) offers within the first week of marketing. We conducted a round of negotiations and settled on a buyer that was willing to pay the highest price and close in 30-days.

What started as a cold call six years ago had blossomed into a partnership grounded in trust and a shared vision for the potential of real estate in Los Angeles. If you also feel like the city is no longer friendly to you and your real estate goals/needs—please reach out and we can put together an opinion of value.

Find out how we can help you sell you commercial real estate property. Call KingSide today.